Last Updated: DD/MM/YYYY

Your privacy and security are very important to us. This Policy describes who we are, how we collect, use, share, and protect Personal Information, and how you can exercise your privacy rights. This Privacy Policy ("Policy") applies to (the “Website” or “Site”), that is owned and operated by Brilliate Company Limited., a distributor of cosmetic products headquartered in the London, the United Kingdom (“rooar”, “us”, “our” or “we”).


Personally-Identifiable Information
ROOAR receives specific data about its Site visitors when such information is provided voluntarily, such as when our visitors request information, contact us via the Site contact form, purchase products, submit a customer support inquiry, opt-in to marketing communications, or send us e-mail. Of course, some of these activities require that you give us information, such as when you make a purchase or request certain types of information. Examples of Personal Information include your first name together with your last name, your credit card number, your mailing address and/or email address, and your phone number. You may choose to provide additional information when you communicate with us or otherwise interact with us, and we will keep copies of any such communications for our records.

Non Personally-Identifiable (Generic) Information
ROOAR gathers some generic information automatically. Generally, this information does not reveal the identity of the visitor. It usually includes information about the Internet address assigned to your computer, the number and frequency of visitors, and which web pages of ours are most often visited and which of our products are either receiving the most purchases or website visits. We may automatically collect certain information through the use of cookies and other tracking technologies. Please see our Cookies & Other Tools section below to learn more about such tracking tools. In some countries, including countries in the European Economic Area, this information may be considered Personal Information under applicable data protection laws.


We may use the information we collect through our Websites for a range of reasons, including:

  1. To provide, operate, optimize, and maintain our Websites.
  2. To respond to your online inquiries and requests, and to provide you with information and access to resources or services that you have requested from us.
  3. To send you information for marketing purposes, in accordance with your marketing preferences.
  4. To manage our Websites and system administration and security.
  5. To improve the navigation and content of our Websites.
  6. To identify any server problems or other IT or network issues.
  7. To process transactions and to set up online accounts.
  8. To compile aggregated statistics about site usage and to better understand the preferences of our Visitors.
  9. To customize content and layout of the Websites.
  10. To carry out other legitimate business purposes, as well as other lawful purposes.
  11. To detect and prevent fraud.


Social Media Platforms: We maintain presences on social media platforms, including Facebook, Twitter, and Instagram. Any information, communications, or materials you submit to us via a social media platform is done at your own risk without any expectation of privacy. We cannot control the actions of other users of these platforms or the actions of the platforms themselves. Your interactions with those features and platforms are governed by the privacy policies of the companies that provide them.

Links to third-party websites. Our Websites include links to other websites, whose privacy practices may be different from ours. If you submit Personal Information to any of those sites, your information is governed by their privacy policies. We encourage you to carefully read the privacy policy of any website you visit.

Contests and sweepstakes. We may, from time to time, offer surveys, contests, sweepstakes, or other promotions on our Websites or through social media (collectively, "Promotions"). Participation in our Promotions is completely voluntary. Information requested for entry may include Personal Information such as your name, address, date of birth, phone number, email address, username, and similar details. We use the information you provide to administer our Promotions. We may also, unless prohibited by the Promotion’s rules or law, use the information provided to communicate with you, or other people you select, about our Services. We may share this information with our affiliates and other organizations or service providers in line with this privacy policy and the rules posted for our Promotions.


We may share and disclose your Personal Information to the following types of third parties for the purposes described in this privacy policy:

With Service Providers and Vendors: We may retain other companies and individuals to perform services for us, and we may collaborate with other companies and individuals with respect to particular products or services (collectively, “Providers”). In doing so, we may share information with these Providers and/or these Providers may collect and process your information. Examples of Providers include data analysis firms (e.g. Google Analytics), customer service and support providers, payment processors (e.g. Stripe), and internet service companies. These companies are authorized to use your personal information only as necessary to provide these services to us.

With any competent law enforcement body, regulatory body, government agency, court or other third party where we believe disclosure is necessary (a) as a matter of applicable law or regulation, (b) to exercise, establish, or defend our legal rights, or (c) to protect your vital interests or those of any other person.

To Members of the Corporate Family: ROOAR may disclose your information to our affiliates, and their agents and employees.

Your Consent: We may also disclose your personal information to any other third party with your prior consent.


We use cookies and similar tracking technologies to collect and use Personal Information about you. For further information about the types of cookies and tracking technologies we use, why, and how you can control them, please see our Cookie Statement here.


If your browser is configured to accept cookies, we may collect non-personally identifiable information passively using "cookies" and "page tags".

What's a cookie?
"Cookies" are small text files that can be placed on your computer or mobile device in order to identify your Web browser and the activities of your computer on the Site.

What's a page tag?
"Page tags," also known as web beacons or gif tags, are a web technology used to help track website or email usage information, such as how many times a specific page or email has been viewed. Page tags are invisible to you, including advertisements, or e-mail sent on our behalf, may contain page tags.

Does we use cookies, and why?
We use first party and third party cookies for several reasons. Some cookies are required for technical reasons in order for our Websites and Services to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies enable us and the third parties we work with to track and target the interests of visitors to our Websites, and we refer to these as “performance” or “functionality” cookies. Finally, third parties serve cookies through our Websites and Services for advertising, analytics, and other purposes. This is described in more detail below.

Please be aware that this cookie policy does not govern the use of third-party websites or services or providers of third-party services.

Do I have to accept them?
You do not have to accept cookies to use the Site. If you reject cookies, certain features, resources or functionalities of the Websites may not work properly or at all and you may have a degraded experience.

Although most browsers are initially set to accept cookies, you can change your browser settings to notify you when you receive a cookie or to reject cookies generally. To learn more about how to control privacy settings and cookie management, click the link for your browser below.

Firefox / Chrome / Internet Explorer / Safari
To learn more about cookies; how to control, disable or delete them, please visit Some third party advertising networks, like Google, allow you to opt out of or customize preferences associated with your internet browsing. For more information on how Google lets you customize these preferences, see their documentation.

All cookies, on our website and everywhere else on the web, fall into one of four categories:

Strictly Necessary
List of cookies Help Scout uses on our website

Google Analytics - Collects information about how visitors use our sites
YouTube - Video Streaming
WooCommerce - Collects information to assist through purchasing processes
WPML - To view the the site in different languages
MailChimp - Email marketing and analytics tool


You have the following data protection rights:

To access, correct, update, or request deletion of your Personal Information. ROOAR takes reasonable steps to ensure that the data we collect is reliable for its intended use, accurate, complete, and up to date. You may contact us directly at any time about accessing, correcting, updating, or deleting your Personal Information, or altering your data or marketing preferences by emailing us at We will consider your request in accordance with applicable laws.

Similarly, if we have collected and processed your Personal Information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your Personal Information conducted in reliance on lawful processing grounds other than consent.


Customers and Visitors who have opted in to our marketing emails can opt out of receiving marketing emails from us at any time by clicking the "unsubscribe" link at the bottom of our marketing messages. Also, all opt-out requests can be made by emailing us at


We may retain your information for as long as your account is active or as needed to comply with our legal obligations, resolve disputes, and enforce our agreements.


The security of your personally identifiable information is important to us. We follow generally accepted standards to protect the personally identifiable information submitted to us, both during transmission and once it is received. Even though we take precautions to protect information, no security measures can be 100% secure, and we cannot guarantee the security of your information. If you have any questions about the security of your personally identifiable information, you can contact us at

Accounts on this Website require a username and password to log in. Registered Visitors must keep their username and password secure, and never disclose it to a third party. We are unable to resend forgotten passwords. We will only provide Registered Visitors with instructions on how to reset them.


Our Site and products are not directed to children, and we do not knowingly collect personally identifiable information from children under 13. If you believe that a child under the age of 13 has given us personally identifiable information, please contact us at


We may update this Policy to reflect changes to our information practices. If we make any material changes, we will notify you on this page or by means of a notice on this Site prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.


If there are any questions regarding this privacy policy, you may contact us: